We are all heartbroken watching war take place. Acts of aggression by one leader, whilst innocent people suffer and the world’s citizens feel helpless are just senseless. Many of us are trying to do what we can in order to support or even if at all possible, make a meaningful impact. What Is Meaningful In […]
Educate Culture Vs Cancel Culture Read More »
I often refer to PR as an ‘Eat Your Greens’ service. It’s a business mindset for better, stronger business health. Like most things that are good for you, it is often seen as a ‘chore’ or inconvenient. It is only upon a serious diagnosis, that businesses then change their ways, sometimes at the expense to
PR; The ‘Eat Your Greens’ Service For Better Business Health Read More »
When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean the way we create campaigns to attract our audience’s attention to drive action. There are
Driving Impact Using Data and Creativity In Your Marketing Campaigns. Read More »
Our PR blog series highlights how to achieve results for your business that creates impact. One of the ways is of course, media relations – being featured across media from national, consumer magazines, blogs to podcasts. To do so, you need to know what makes a relevant story so that you will be featured. Marketing
Two Important Questions In PR and Media Relations For Relevancy Read More »
In the last blog, I outlined the importance for business owners to understand the full role and capabilities of PR. By doing so companies will work with their PR company more effectively ensuring greater impact and results. PR has always been aligned to reputation. In fact, it’s in our official definition: “Public Relations is about
The Ugly Truth: Why Can’t PR Handle Its Own Reputation? Read More »
It’s a new year and this week the world officially returned to work. How was it for you? I particularly enjoyed a digital detox over the holidays. In fact, I really valued the break so I plan to ease into 2019 by switching ‘busy’ into purposeful. The first week back in, I’ve noticed how we’re
Getting Back To Basics; The Power of People Skills To Create Business Success Read More »
When clients tell us they’re launching a product or service, it’s not unusual for them to excitedly divulge their plans for a launch event which will of course in their minds have the media flocking to attend. Sadly most of the time, it doesn’t work like that. Yes maybe if you’re a well established company
Do You Really Need The Expense Of A Launch Event? Read More »
There are so many media channels to consider nowadays – all asking to be pitched to differently when you approach them. Bloggers, editors and writers want an outline pitch on email, demonstrating that you’ve read their title, know their content and follow their column, so the question has been asked – is the press release
Is The Press Release Dead? Read More »
In over 15 years of working in the industry, the one thing that continues to surprises me is how photography is still one of the most undervalued creative assets and how clients won’t justify the cost or understand its impact. Fact – good quality photography can impact positive change – from getting you or your company noticed,
The Most Undervalued Asset In Your Marketing Toolkit Read More »
Last week I went to Gary Vaynerchuk’s book launch of #AskGaryVee in London and he didn’t disappoint, providing a brutal serving of truth about marketing but also entrepreneurship and running a business. Having watched episodes of the #AskGaryVee show I’m really looking forward to reading the book and will be sure to post a review