This young and exciting company (the non-ski sister company of The Oxford Ski Company) had not yet established itself firmly in the travel media and KV Communications worked with the team to provide a more strategic and comprehensive PR plan to showcase the company and its highly personalised and knowledgeable service. As well as building key media relationships, KV Communications also secured coverage in highly focussed media titles which targeted the company’s high net worth clientele and assisted with its social media content and team training.
“We have worked with Kristel now for the past couple of years, and she has provided some much needed strategy, direction and expert implementation to the PR activity that we have undertaken for our brand. One of the reasons that she has been able to achieve such great results is that her approach is slightly different to others within the industry. She is forward-thinking and innovative that this really shows through in the way that she works. She has an impressive existing network of influential journalists, bloggers and publications, but when needed, she is able to establish contacts and build a productive rapport in a very short space of time. She’s also honest and realistic, never over-promising or under-delivering, and is a total delight to work with. “ Diana Cherry, Director of Operations, Oxford Private Travel