I often refer to PR as an ‘Eat Your Greens’ service. It's a business mindset…
Luxury travel company The Oxford Ski Company and sister company OS Private Travel has appointed KV Communications to handle its PR activity over the next 12 months to help champion both companies as leading authorities on luxury travel.
KV Communications has been tasked to promote a stronger brand message across both companies, communicating their core values to differentiate the level of luxury provided to their discerning clientele across both their hand-picked ski and year-round portfolios.
As well as engaging with existing key travel influencers through national and consumer media, activity will target more focussed channels with a high net worth international audience. The programme will seek opportunities that best showcase their personalised and attentive service and their valued and impartial knowledge and expertise.
Activity will also drive stronger international reach through creating and driving online content. KV Communications founder Kristel Valaydon, will be working closely with the company to ensure co-ordinated activity across PR, Social Media and SEO channels.
Rupert Longsdon, Founder of The Oxford Ski Company and OS Private Travel says “Our appointment of KV Communications spearheads a drive to clearly differentiate ourselves within the increasingly diluted luxury market. We have developed an excellent reputation for our expert knowledge within the sector which provides the indulgence of a hassle-free booking service, catering to every detailed requirement so the experience of luxury travel starts as soon as our clients call us”.