Marketing

Healthy food. Fresh green salad.

PR; The ‘Eat Your Greens’ Service For Better Business Health

I often refer to PR as an ‘Eat Your Greens’ service. It’s a business mindset for better, stronger business health. Like most things that are good for you, it is often seen as a ‘chore’ or inconvenient. It is only upon a serious diagnosis, that businesses then change their ways, sometimes at the expense to […]

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7 Steps To Make An Impact And Drive Positive Change With Key PR Skills

Recently, I’ve found myself discussing and debating more issues than I can shake a stick at. I’m looking at situations and hearing conversations that just shouldn’t be happening in this day and age. There are situations globally, nationally, within my industry and community that I want to support, both on a personal and professional level.

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Driving Impact Using Data and Creativity In Your Marketing Campaigns.

When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean the way we create campaigns to attract our audience’s attention to drive action. There are

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