I often refer to PR as an ‘Eat Your Greens’ service. It's a business mindset for better, stronger business health. Like most things that are good for you, it is often seen as a 'chore' or inconvenient. It is only…
Recently, I’ve found myself discussing and debating more issues than I can shake a stick at. I'm looking at situations and hearing conversations that just shouldn't be happening in this day and age. There are situations globally, nationally, within my…
When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean…