We are all heartbroken watching war take place. Acts of aggression by one leader, whilst innocent people suffer and the world’s citizens feel helpless are just senseless. Many of us are trying to do what we can in order to support or even if at all possible, make a meaningful impact. What Is Meaningful In […]
Educate Culture Vs Cancel Culture Read More »
Over the years I’ve found so much joy in empowering others and helping them achieve their business goals with their marketing comms and PR. I’ve realised over the years that we all work quite differently – not only are our business models different but also are our own styles and preferences when it comes to
Womens’ Health In Business – Part 1 Read More »
If the past two years have taught us anything, trying to be consistent during unpredictable and ever-changing times can be a challenge, but so important to persist. If you have tuned in and watched our Small Business Chat episodes we just wanted to say thank you, thank you, thank you for your time, insights, and
Small Business Chat 2021 – Thank You! Read More »
I often refer to PR as an ‘Eat Your Greens’ service. It’s a business mindset for better, stronger business health. Like most things that are good for you, it is often seen as a ‘chore’ or inconvenient. It is only upon a serious diagnosis, that businesses then change their ways, sometimes at the expense to
PR; The ‘Eat Your Greens’ Service For Better Business Health Read More »
Recently, I’ve found myself discussing and debating more issues than I can shake a stick at. I’m looking at situations and hearing conversations that just shouldn’t be happening in this day and age. There are situations globally, nationally, within my industry and community that I want to support, both on a personal and professional level.
7 Steps To Make An Impact And Drive Positive Change With Key PR Skills Read More »
In the last blog, I started to outline the lessons and mantras from the last decade, that I’ll bring forward. Whilst the lessons are delivered to us in different ways, the key takeaways can resonate with us all and hope they may be of value to you too. Check out part 1 here if you’ve
10 Business Lessons To Take Forward Into 2020 – Part 2 Read More »
Every year I learn a valuable business lesson which becomes a ‘mantra’ I then adopt. I took this time of quiet reflection over the holidays to focus on what I want going forward in 2020. When I started to review these lessons over the years, I found they’re just as relevant and valuable today for
Happy New Year – 10 Business Lessons To Take Forward Into 2020 (Part 1) Read More »
When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean the way we create campaigns to attract our audience’s attention to drive action. There are
Driving Impact Using Data and Creativity In Your Marketing Campaigns. Read More »
Our PR blog series highlights how to achieve results for your business that creates impact. One of the ways is of course, media relations – being featured across media from national, consumer magazines, blogs to podcasts. To do so, you need to know what makes a relevant story so that you will be featured. Marketing
Two Important Questions In PR and Media Relations For Relevancy Read More »
PR is a valuable asset in marketing. If you’re serious about building a brand, building credibility and attracting leads is key to achieving long-term business success. To build that credibility and attract leads, PR has had to address the changes in how the public consumes its information, and how and where to communicate a company’s
Four Types Of Media To Target With Your PR Activity Read More »