We are all heartbroken watching war take place. Acts of aggression by one leader, whilst innocent people suffer and the world's citizens feel helpless are just senseless. Many of us are trying to do what we can in order to…
I often refer to PR as an ‘Eat Your Greens’ service. It's a business mindset for better, stronger business health. Like most things that are good for you, it is often seen as a 'chore' or inconvenient. It is only…
When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean…
Our PR blog series highlights how to achieve results for your business that creates impact. One of the ways is of course, media relations - being featured across media from national, consumer magazines, blogs to podcasts. To do so, you…
In the last blog, I outlined the importance for business owners to understand the full role and capabilities of PR. By doing so companies will work with their PR company more effectively ensuring greater impact and results. PR has always…
It’s a new year and this week the world officially returned to work. How was it for you? I particularly enjoyed a digital detox over the holidays. In fact, I really valued the break so I plan to ease into…
I help business owners build brands and grow their business. Yet when it comes to my own business marketing, I encounter what I call ‘Fairy Godmother’ syndrome - I can do it for everyone else but myself. The key barriers…
President Obama and First Lady Michelle Obama last week made their final official appearances and speeches whilst Americans (and in fact people all over the world), sadly say goodbye to a phenomenal couple that brought class, humility and grace to…
There is so much to consider when carrying out marketing activity – so many channels and activity to choose from that sometimes it can be a blur! Quite often people start their marketing from the wrong point and, particularly with…
When clients tell us they’re launching a product or service, it’s not unusual for them to excitedly divulge their plans for a launch event which will of course in their minds have the media flocking to attend. Sadly most of…