Recently, I’ve found myself discussing and debating more issues than I can shake a stick at. I’m looking at situations and hearing conversations that just shouldn’t be happening in this day and age. There are situations globally, nationally, within my industry and community that I want to support, both on a personal and professional level. […]
7 Steps To Make An Impact And Drive Positive Change With Key PR Skills Read More »
Isn’t it great when you hire an expert, whether to decorate, sort out a leak or fix your car? You can relax knowing the job is out of your hands and focus on other things. Wonderful! Unfortunately for business owners, when it comes to outsourcing work for their business, they need to be just as
Whose Brand Is It Anyway? Read More »
In the last blog, I outlined the importance for business owners to understand the full role and capabilities of PR. By doing so companies will work with their PR company more effectively ensuring greater impact and results. PR has always been aligned to reputation. In fact, it’s in our official definition: “Public Relations is about
The Ugly Truth: Why Can’t PR Handle Its Own Reputation? Read More »
In over 15 years of working in the industry, the one thing that continues to surprises me is how photography is still one of the most undervalued creative assets and how clients won’t justify the cost or understand its impact. Fact – good quality photography can impact positive change – from getting you or your company noticed,
The Most Undervalued Asset In Your Marketing Toolkit Read More »