When clients tell us they’re launching a product or service, it’s not unusual for them to excitedly divulge their plans for a launch event. They will of course, in their minds, have the media flocking to attend. Sadly most of the time, it doesn’t work like that. Maybe, if you’re a well-established company and you’re […]
Do You Really Need The Expense Of A Launch Event? Read More »
There are so many media channels to consider nowadays – all asking to be pitched to differently when you approach them. Bloggers, editors and writers want an outline pitch on email, demonstrating that you’ve read their title, know their content and follow their column. The question has been asked – is the press release dead?
Is The Press Release Dead? Read More »
One of the common discussions I have with prospective clients, friends or colleagues within my network is the success of their marketing, particularly what works and what doesn’t. Sometimes there’s frustration as they’re not seeing the results and consequently can’t see the value in what they’re doing. For many it’s an important and considerable cost
Integrated Marketing – The Combination To Unlocking Business Success Read More »
In over 15 years of working in the industry, the one thing that continues to surprises me is how photography is still one of the most undervalued creative assets and how clients won’t justify the cost or understand its impact. Fact – good quality photography can impact positive change – from getting you or your company noticed,
The Most Undervalued Asset In Your Marketing Toolkit Read More »
Last week I went to Gary Vaynerchuk’s book launch of #AskGaryVee in London and he didn’t disappoint, providing a brutal serving of truth about marketing but also entrepreneurship and running a business. Having watched episodes of the #AskGaryVee show I’m really looking forward to reading the book and will be sure to post a review
I’m delighted (read thrilled/humbled/slightly bemused) to announce that KV Communications is celebrating its fifth anniversary this month. Oh yes – five years ago I made the decision to start my own company and man alive, what a ride it’s been! We’ve thoroughly enjoyed helping and supporting other businesses – from start-ups to established brand names.
Celebrating Our Fifth Birthday – 10 Lessons I\’ve Learned Running A Business Read More »
It’s always exciting working with new clients and have the opportunity to face fresh new challenges, devise creative solutions and provide different perspectives to a campaign. Clients have understood and approved your recommendations and solutions and in turn you feel you can really add value to their business – it still give me a buzz!
How does Brand Communications Impact Today’s Marketers? Read More »
We’re seeing a shift where companies are calling themselves ‘Communications’ instead of ‘PR’. For a long time, PR has been considered ‘fluffy’. Marketers or business owners can’t necessarily see the benefits of PR and how it makes an impact on businesses so it’s no wonder we as an industry are trying to improve our own
From ‘PR’ To ‘Communications’ Read More »
It seems apt that our first blog post pays homage to the inspirational talk that best articulates the way I view marketing and communications – Simon Sinek’s ‘Start With The Why’. My fascination with Public Relations in particular, was fuelled with the excitement of working with marketing and brands – learning why certain products were
Starting with the ‘Why’ Read More »
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