When we speak of creativity in business and marketing – what exactly do we mean by that? We often associate creativity with a talent – writing, art or design. It also applies to innovation or solutions. It can also mean the way we create campaigns to attract our audience’s attention to drive action. There are
Driving Impact Using Data and Creativity In Your Marketing Campaigns. Read More »
Our PR blog series highlights how to achieve results for your business that creates impact. One of the ways is of course, media relations – being featured across media from national, consumer magazines, blogs to podcasts. To do so, you need to know what makes a relevant story so that you will be featured. Marketing
Two Important Questions In PR and Media Relations For Relevancy Read More »
PR is a valuable asset in marketing. If you’re serious about building a brand, building credibility and attracting leads is key to achieving long-term business success. To build that credibility and attract leads, PR has had to address the changes in how the public consumes its information, and how and where to communicate a company’s
Four Types Of Media To Target With Your PR Activity Read More »
Isn’t it great when you hire an expert, whether to decorate, sort out a leak or fix your car? You can relax knowing the job is out of your hands and focus on other things. Wonderful! Unfortunately for business owners, when it comes to outsourcing work for their business, they need to be just as
Whose Brand Is It Anyway? Read More »
In the last blog, I outlined the importance for business owners to understand the full role and capabilities of PR. By doing so companies will work with their PR company more effectively ensuring greater impact and results. PR has always been aligned to reputation. In fact, it’s in our official definition: “Public Relations is about
The Ugly Truth: Why Can’t PR Handle Its Own Reputation? Read More »
Over the years I’ve spoken to many people about their experiences with PR agencies and professionals. Whilst it’s always great to hear positive success stories, what concerns me are the negative ones. “We hired a PR, nice person and they got us coverage, but we’re still not quite sure what they did!” Or even worse.
How To Achieve Results and Impact With Your PR Agency Read More »
For a time of supposed reflection and let’s be honest, hibernation, the start of the year can actually be quite exhausting, can’t it? For some, it’s even stressful and emotional. Apparently, January is when most people file for divorce. Now, this week we encounter ‘Blue Monday’ – a date calculated to be the most depressing
Month 1: Houston, we have a problem! Read More »
It’s a new year and this week the world officially returned to work. How was it for you? I particularly enjoyed a digital detox over the holidays. In fact, I really valued the break so I plan to ease into 2019 by switching ‘busy’ into purposeful. The first week back in, I’ve noticed how we’re
Getting Back To Basics; The Power of People Skills To Create Business Success Read More »
As a business owner and having spoken to and interviewed other marketing services companies on the blog, we often come across clients who have been burnt by previous experiences with other agencies. From lack of understanding as to what was achieved or delivered, to over promising and under delivering; whatever the reason the client can
4 Reasons Why You’ll Choose The Wrong Agency For Your Marketing Read More »
When you’re running your own business there’s so much to do, it’s never-ending. It’s easy to put your head down and not come up for air until everything’s done – but it’s a constant process. Some people revel in this. However, when you’re working with clients and are offering a service, it’s important you keep
Overcoming Blocks To Move Your Business Forward Read More »
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